Over the course of 15 years running a registered charter fishing boat and taking people out to Montauk Point, I have issued five official mayday distress calls and sunk two boats — with customers on them.

Max Bonbrest, an East Hampton native, pledges her women’s clothing store, AYR, will join the ranks of permanent, all-year-round businesses in East Hampton Village. In fact, that’s what “AYR” stands for.