Representatives for HomeGoods received a chilly reception from the East Hampton Town Zoning Board of Appeals last week as the board reviewed a request for signs on the new Wainscott building the store will occupy.
Town code limits total sign area to 20 square feet at that location, but HomeGoods wants to exceed that by nearly 50 percent, with a 14-square-foot sign on the back of the building by the parking lot and another one on the Montauk Highway side of the building.