Peter L. Rothholz, who founded Peter Rothholz Associates, a public relations agency, in 1962, died on Dec. 20 after a brief illness. A summertime resident of Springs from the mid-1970s to 2013, he was 95.
In his career, Mr. Rothholz worked for KLM Royal Dutch Airlines and Simmons Gateway Tours. He lived in Queens and, since 2013, Santa Monica, Calif.
He held a bachelor’s degree in history from Queens College and an M.B.A. from New York University and was involved in the Queens College Alumni Association and Foundation, the Queens Museum, and the Jewish Center of the Hamptons. He enjoyed traveling to Barbados, where his work often took him over the years.
Mr. Rothholz was born in Berlin on June 23, 1929, to Alfred Rothholz and the former Bertha Isner, and grew up in Bayreuth and Dresden, Germany. He was educated at the Perse School in Cambridge, England, before coming to the United States, where he would go on to serve with the Army’s 28th Infantry.
In 1971 he married Barbara Peters Margules, who survives him. A previous marriage to Paula Trachtman ended in divorce.
He is additionally survived by two stepsons, David Margules of Englewood, N.J., and Thomas Margules of Los Angeles. A daughter, Amy Elizabeth Rothholz, died before him. He leaves one granddaughter, Leah Amy Margules.
Mr. Rothholz was a member of Sinai Temple of Los Angeles. He was buried at Mount Sinai Simi Valley cemetery, where a service was held on Dec. 24.
