Before the recent glut of fund-raisers hit Montauk, there were the Montauk Village Association’s annual benefits, which started in the 1960s and eventually included the popular Greenery Scenery Celebrity cocktail party.
The group, which beautifies the downtown area with trees, shrubs, and flowering plants, and manages the memorial bench and tree program, originally held fashion shows at Gurney’s Inn and dinner-dances at the long-closed Deep Sea Club, sometimes netting hundreds of dollars, a good amount back then.