On Saturday, March 28, the same day of the next nationwide No Kings rallies protesting the Trump administration, activists who support immigrants while maintaining scrutiny of federal Immigration and Customs Enforcement actions on the East End will walk 40 miles to raise money and awareness toward those ends.
Anita Boyer and Joe Pallister of Hampton Bays are leading the March March, which they call both a protest and a fund-raiser. They will begin at the Montauk Lighthouse at 5 a.m. and complete the walk around 8 p.m. across Montauk Highway from the Hampton Bays Firehouse, the site of an early protest against ICE activity on the South Fork.
The March March is a fund-raiser for Organizacion Latino Americana of Eastern Long Island, the Latino-focused nonprofit advocacy organization known as OLA. Through 11:59 p.m. on Thursday, March 26, participants can register to march by making a donation at runsignup.com/Race/NY/Montauk/MarchMarch. Those registering will receive a T-shirt.
OLA has launched a rapid-response network dubbed Operation Stand and Protect, which provides access to "an active cohort of local volunteers who are ready to witness, engage, and act swiftly and peacefully to document ICE activities," according to an announcement of the network's formation in June 2025.
With the march, organizers also intend to raise money to support ongoing community organizing, vigils, and protests, and "demand justice for victims and accountability from our government," according to a webpage devoted to the event.
Participants have been encouraged to join a team, with team leaders rallying groups for specific segments of the walk and fund-raising as a group. Participants can also join at any point along the route and walk for as long as they like.
The organizers have planned several rally points along the route where marchers can join for shorter segments of the walk. From 10:15 to 10:45 a.m., participants will rally at the corner of Montauk Highway and Atlantic Avenue in Amagansett, from which they will walk to and join the No Kings rally outside East Hampton Town Hall. A second rally point in the town will be at Guild Hall in East Hampton Village from 12:30 to 1 p.m.
As they proceed west, marchers will rally at the Bridgehampton School from 2:45 to 3:15 and from there walk to the Water Mill Green. From 4:15 to 4:45, they will rally at the Village East complex at the corner of Hampton Road and County Road 39 in Southampton and march to Agawam Park in Southampton Village. At 6:45, walkers will rally at Cabana Latina in Shinnecock Hills, from which they will proceed to the Hampton Bays Firehouse, completing the 40-mile route.
Another location, Raindrop's Cafe on Montauk Highway on the Shinnecock Reservation, has recently signed on as a "pit stop" on the final stretch of the walk.
Organizers say the march was inspired by Leon Goodman and his 2020 walk from Manhattan to Montauk in support of Black Lives Matter. Ms. Boyer and Mr. Pallister joined Mr. Goodman for the Hampton Bays leg of his walk. They have said that they hope the March March will inspire more people to support the immigrant community.
"Our neighbors and communities deserve to feel safe and supported," Ms. Boyer said in a statement. "The actions of our current administration and ICE agents is not lawful, just, or fair to our hard-working immigrant communities. If we don't stand up now, it may soon be too late."
