William Norwich — chronicler of society, appreciator of beauty — clocks the changes on the South Fork.

Don’t happen to own a luxury power lobster yacht or a Clyde-built wooden ketch? Never fear. There are so many fun ways for the public to get out on the water — party boats for everyone!

Heather Rose Rauscher of Wainscott designs a high-style home-and-fashion line based on gorgeous mash-up prints.

Things can get tense out there, with SO many TERRIBLY Important People jostling for elbow room in parking lots and expostulating on why they deserve the table with the sunset view. Here, THEN, are a few much-needed tips on public etiquette.