It seems like the prerequisite to starting a luxury tequila brand is to be famous. George Clooney, Kendall Jenner, Eva Longoria, Michael Jordan, and Adam Levine have all done it; the list goes on. The guy behind Montaukila, however, has broken that mold.

Winston Irie and the Selective Security Band kicked off the free Tuesday evening concert series at Main Beach, and this week, on Independence Day, Conga Cartel will get people moving at 6 p.m. Parking is free starting at 5, and early arrival is recommended in order to get a decent spot in the lots. 

St. Luke’s Episcopal Church in East Hampton will hold its annual summer fair on Saturday from 10 a.m. to 4 p.m. Offering something for all ages, it will include a magic show and circus acts, face painting, art workshops, pony rides, a petting zoo, a water slide, carnival games, obstacle courses, live music, and, for fashionistas, a designer vintage clothing and accessories sale.