Business

   When Kurt Roeloffs earned his license to practice as an optician from the Carl Zeiss Institute in Germany in 1926, could he have known that, almost a century later, a business bearing his name would be going strong on Long Island’s South Fork?

   The scene was the Sag Harbor Chamber of Commerce’s May mixer, and Cindy Ward Capalbo, who runs a home and office cleaning company, was decidedly not mixing. Around the booth she shared with three other women milled a room full of real estate agents, salesmen, and business owners. She gestured to the women she was with, two of whom wore the company’s uniforms. “We’re reminiscing about the time we’ve had getting ready for Memorial Day,” she said.

    Shop openings, special events, and go-go publicity stunts abound this month as the high season approaches. Among those who have brought their latest ventures to our attention are a new Jack Rogers store in East Hampton, Blue 1, a men’s and women’s clothing boutique in Bridgehampton, and C. Wonder, a lifestyle store that’s opening a second South Fork pop-up in East Hampton this summer.

“We spent a lonely night at the Memory Motel / It’s on the ocean, I guess you know it well.”

    So sang Mick Jagger on “Memory Motel,” immortalizing the long, low-slung structure in Montauk’s downtown on the Rolling Stones’ 1976 album, “Black and Blue.” Rehearsing for their 1975 Tour of the Americas while camped at Andy Warhol’s Church Estate, the band, according to legend, was attracted to the Memory Motel for its pool table and piano.

   The Beach Boutique and Spa at Montauk Harbor is a place that Kim Gatti of Montauk always wanted to open. A licensed esthetician, Ms. Gatti had worked in other areas of the business before opening a shop in a prime space on West Lake Drive with a wide view of the harbor and a clutch of fishing boats bobbing nearby.

   A nonstop 4:07 p.m. Friday Cannonball train from Manhattan’s Penn Station to the South Fork will begin tomorrow. The train, making a 76-mile trip, is scheduled to arrive in Westhampton Beach at 5:41 p.m., followed by stops in Southampton at 6:03, Bridgehampton at 6:13, East Hampton at 6:25, and Montauk at 6:48. The service will continue through Labor Day weekend.

    A ticket to ride the air-conditioned double-decker costs $27 each way, or $33 if purchased on board. Reserved seating with attendants who serve snacks and beverages runs an extra $20 per trip.

BRIDGEHAMPTON

J. Van Tassel to S. and J. Cohan, 49 Old Farm Road, 1.82 acres, March 14, $1,755,000.

EAST HAMPTON

BNB Ventures III to Algary L.L.C., 458 Montauk Highway, .96 acre, March 22, $2,000,000.

White Horse L.L.C. to Harvey, A, 7 Quadrant Hill Road, 1 acre, March 20, $950,000.

D. and H.B. Bronson to J. Kenyon, 5 Scoy Lane, 1.91 acres, March 18, $1,600,000.

J. and R. Paltiel Trusts to M. and R. Plansky, 12 Timber Lane, 1.36 acres, March 22, $1,275,000.

Creative Awards

    The Montauk advertising and design firm blumenfeld + fleming, founded by Jill Fleming and Lynn Blumenfeld, has won four platinum and five gold Hermes Creative Awards.

AMAGANSETT

A. Villa Jr. to J. Cooke and B. Warner, 210 Fresh Pond Road, .31 acre, March 28, $625,000.

T. and D. Goldbergh to D. Lyon and S. Johnson, 77 Hand Lane, .74 acre, March 25, $2,500,000.

EAST HAMPTON

C. Myers to S. Spevakow, 17 Miller Lane West, .25 acre, March 25, $950,000.

S. Singer (by executor) to J. and C. Panico, 5 Close Court, .92 acre, March 21, $725,000.

Spielberg Properties to 500 MTK HWY L.L.C., 500 Montauk Highway, 1.27 acres (vacant), March 20, $1,650,000.

    “Jack redoes it every three weeks,” said Theresa Davis, the manager of INstore, the museum shop at Jack Lenor Larsen’s LongHouse Reserve. “In three weeks, you won’t see any of this.”

   “With every major renovation comes some noise and mess,” reads a letter posted in the window of Cirillo’s Market, also known as the Amagansett I.G.A., “and I ask for patience as we all work through this.”

    Fran Cirillo, owner of the market, posted this open letter to customers when a long-planned renovation recently got under way. With a targeted completion date of late June, the 5,000-plus-square-foot expansion on the building’s west side is well in progress.

AMAGANSETT

P. Gibson to G. and S. Kearsley, 87 Hand Lane, .82 acre, Mar. 15, $2,450,000.

C. White (by executor) to Hedges Lane L.L.C., 40 Hedges Lane, .3 acre, Mar. 20, $1,245,000.

EAST HAMPTON

R. Anderman to J. Broderick, 42 Hedge Row Lane, .93 acre, Feb. 28, $2,000,000.

R. and G. Swanson to B. and N. Freilicher, 93 Spring Close Highway, 1 acre, Mar. 15, $1,250,000.

S. Newman and R. D’Angelo to D. and E. Ahl, 22 Buck’s Path, .83 acre, Mar. 22, $1,250,000.

MONTAUK

    Mindful Turtle, a Stony Brook yoga studio, will open a Montauk outpost at 34 South Erie Street, with classes starting tomorrow.

    “I always liked the vibe out here and it seemed the right place to be,” said Danielle Goldstein, the owner and founder of Mindful Turtle. (The name comes from her father’s nickname for her and her two sisters — turtles.) She anticipates a very busy summer in Montauk.

    “We’re responding to supply and demand,” Diane Ferraro, director of the Montauk yoga studio, said on Sunday, sitting cross-legged on the studio’s shiny wood floor.

AMAGANSETT

C. Turlinski to M. and A. Gross, 228 Town Lane, 1.36 acres, Mar. 8, $1,200,000.

EAST HAMPTON

A. Kuhn (by executor) to J. Kim, 71 Harbor View Avenue, .23 acre (vacant), Feb. 20, $110,000.

A. Kuhn (by executor) to M. Brennan, 73 Harbor View Avenue, .44 acre (vacant), Feb. 20, $110,000.

T. Bacon to SeleneRMOF II, 124 Oakview Highway, .11 acre, Aug. 23, $460,451.

E. Krug and J. Haubrich to C. Beirne and R. O’Dunne, 7 Shellfish Lane and 2-42.002, .86 acre, Mar. 8, $1,295,000.

   “You don’t want to come in to a bike shop and see 10 bikes,” Khanh Ngo observed, standing in his newly opened Khanh Sports and Boutique. “You want to see 100.”

EAST HAMPTON

J. and B. Laviero (by administrator) to H. Quiroz, 86 Crystal Drive, .56 acre (vacant), March 6, $150,000.

Sid Cullum Inc. to W.A.G. Properties L.L.C., 46 Three Mile Harbor Road, .37 acre, Feb. 28, $1,040,000.

61 Buell Lane to M. and K. Lieb, 61 Buell Lane Extension, March 1, $3,775,000.

T. Ovanessian to P. Jakab and I. Fein, 68 Oyster Shores Road, Feb. 28, $2,200,000.

EAST HAMPTON VILLAGE

F. Schnall and T. Boston to S.R.U. Realty L.L.C., 18 Pondview Lane, 1.2 acres (vacant), Nov. 15, $5,100,000.

MONTAUK

AMAGANSETT

B. and N. Edwards Jr. Trust to DCP418 L.L.C., 418 Cranberry Hole Road, 1.46 acres (vacant), Dec. 7, $875,000.

EAST HAMPTON

S. Schotland Trust to P. Gaynor, 163 Three Mile Harbor Road, Jan. 25, $475,000.

P., B., and B. Carabine to T. Self and K. O’Neill, 28 Robert’s Lane, .94 acre, Feb. 1, $975,000.

P. Flynn to G. Montesano Trust, 49 Osborne Lane, .41 acre, Feb. 15, $1,200,000.

M. Finn to C. and Y. Nicholls, 591 Hand’s Creek Road, .92 acre, Feb. 25, $1,125,000.

AMAGANSETT

J. Capilets to 133 Mulford L.L.C., 133 Mulford Lane, .15 acre, Jan. 30, $305,000.

J. Shanholt to 123 Miankoma Lane L.L.C., 123 Miankoma Lane, .52 acre (vacant), Feb. 14, $2,650,000.

D. Altschuler to Feldberg-Lazarus Trust, 219 Marine Boulevard, .4 acre, Dec. 21, $4,750,000.

EAST HAMPTON

J. Russo to T. and S. Behm, 19 Atlantic Street, Jan. 25, $710,000.

B. Sherman to V.G. Pyramid L.P., 358 Accabonac Road, .46 acre, Jan. 18, $680,000.

   On Saturday, under sunny skies and in the warmest weather the South Fork has known in months, crowds descended on two-plus acres of beautifully landscaped grounds to experience a new beginning amid the rebirth of spring.

    With a move to the former Jos. A. Hren Nurseries at 530 Montauk Highway, Groundworks Landscaping Inc., founded in 2002 by Linda Silich, Kim Hren, and Andy Silich, has consolidated its business onto one site.

AMAGANSETT

M. Martin to Byck Designs, L.L.C., 75 Leeton Road, .17 acre, Feb. 7, $750,000.

D. Stanzione to K. Cornick and E. Hoffman, 90 Meeting House Lane, .51 acre, Feb. 1, $1,550,000.

M. Shafir to D.C.B. Trust, 18 Jacqueline Drive, .17 acre, Jan. 25, $2,850,000.

EAST HAMPTON

V. Randazzo to D. Catanzaro, 3 Wooded Oak Lane, .61 acre (vacant), Jan. 24, $400,000.

A. Marino Trust to R. and S. Bond, 83 Whooping Hollow Road (vacant), Jan. 29, $312,000.

EAST HAMPTON VILLAGE

Diners’ Coupon Book

    An opportunity to dine at 34 restaurants on the East End with a buy-one-entree-get-one-free discount is available via a coupon book, the sales of which benefit East End Hospice. Now in their 14th year, the fund-raising books have remained at a price of $100 and can be ordered online at eeh.org.

   The weather may not be an indication, but the calendar doesn’t lie. Summer is coming, and a hot summer rental market foreshadows the hotter days ahead.

EAST HAMPTON

R. Parsons to Woodbury L.L.C., 67 Floyd Street, 1 acre, Dec. 28, $1,170,000.

NORTH HAVEN

A., C., J., and D. Severance to AML Development, 4 Baldwin Drive, .62 acre (vacant), Jan. 28, $525,000.

SAG HARBOR

Internal Revenue Service Small Business Division to L. Biase, 50 Jermain Avenue, .27 acre, Jan. 25, $230,000.

SPRINGS

C. Delehanty to M. and D. Green, 57 Camberly Road, .43 acre, Nov. 21, $475,000.

   When you walk in the backdoor of Herb’s Market, whether on a perfect summer day or in the dead of winter, the smell of Thanksgiving permeates the air. It comes from the roasted stuffed chickens and famous fried chickens that are cooked daily at the Montauk market. Joe Ferraro, the new owner, doesn’t­ plan on changing a thing, except, perhaps, to add a few more precooked items.

AMAGANSETT

M. and D. Bruner to Hamptons Five-O, 15 Hedges Lane, .59 acre, Dec. 28, $2,538,000.

L. Otto-Rozsa to P. and A. Heinen, 53 Deerfield Lane, .3 acre, Dec. 31, $433,334.

BRIDGEHAMPTON NORTH

S. Moritz and I. and N. Brodsky to A. and P. Eckey, 21 Denise Street, .57 acre, Jan. 28, $625,000.

EAST HAMPTON

C. Lipomi (by executor) to N.W. Properties Inc., 68 Muir Boulevard, .58 acre, Jan. 25, $535,000.

J. Green to 49 Hedge Row Lane, 49 Hedge Row Lane, 1.15 acres, Jan. 25, $1,050,000.

EAST HAMPTON VILLAGE

   Lift Hampton in Wainscott, once a by-appointment-only personal training facility, will now be open daily as a full-service gym and is planning to expand later this spring.

AMAGANSETT

A. and N. Caputo to E. Crotty, 93 Mulford Lane, .15 acre, Dec. 28, $405,000.

P. Eames to Kensington Realty, 25 Handy Lane, .65 acre, Dec. 18, $235,000.

P. O’Connell (by executor) to Goode and Janowski-Goode, 110 Montauk Highway, 1.5 acres, Jan. 14, $1,200,000.

EAST HAMPTON

A. and H. Luchnick to E. Kaufman, 6 Sand Hill Lane, .92 acre, Dec. 19, $620,000.

J. and R. Sheehan to P. Johnson and R. O’Leary, 3 Spy Glass Lane, .57 acre, Jan. 23, $1,195,000.

EAST HAMPTON

A. Dupuis (by devisees) to T. Teeple, 27 North Hollow Drive, .92 acre, Jan. 16, $890,000.

D. Hand Jr. to P. DeStaebler and Martin, 20 Oyster Pond Lane, .47 acre, Dec. 14, $760,000.

D. and R. Bank to R. Gahagan, 20 Peters Path, .52 acre, Dec. 28, $800,000.

M. and K. Kotuk, Kraus, and White to A. Herrero, 145 Middle Highway, Dec. 31, $1,300,000.

M. Kotuk and N. and A. Kraus to A. Herrero, 147 Middle Highway, 2.3 acres, Dec. 31, $2,775,000.

EAST HAMPTON VILLAGE

    Bridgehampton National Bank’s Apple campaign culminated on Friday with the distribution of money to food pantries throughout the market the bank serves. At a ceremony at the bank’s main office in Bridgehampton, pantries in that hamlet, East Hampton, Southampton, Springs, and Sag Harbor each received a $1,000 check. Maureen’s Haven, which helps the homeless on the East End, received a check for $2,000.

Eiffel’s Back

    Marie Eiffel, a retailer of fine women’s and men’s clothing in Sag Harbor and on Shelter Island, has sent word that the winter hiatus has ended, and both stores will be open beginning this weekend.

A Princely Exclusive

    Prince of Scots, at 700 Montauk Highway in Water Mill, will host Gail Toma, a South Fork artist, on Saturday from 11 a.m. to 6 p.m. Ms. Toma will show her watercolors, scarves, apparel, and furniture, and will offer personal consultations on style. She is available for commission work as well.