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East Hampton Star Media Kit

In a crowded media landscape, The East Hampton Star's credibility and household penetration stand out.

[email protected] 631-324-0002


As an advertiser you can reach an affluent and influential audience from the South Fork, New York City, and around the world. The number of online visitors peaks Thursday and Friday, when many Star readers are planning weekends in the Hamptons.

Our mobile audience skews younger and more urban, offering exciting opportunities for businesses eager to reach this market. Either way, The Star online is an ideal way to extend your brand.


The East Hampton Star's news and arts coverage area is the South Fork of Long Island, otherwise as the Hamptons. This includes Amagansett, Bridgehampton, East Hampton, Montauk, North Haven, Noyac, Sagaponack, Sag Harbor, eastern Southampton, Springs, Wainscott, and Water Mill. Our readers include hundreds of subscribers in New York City, as well as a huge and growing online audience.


Resident Population: 34,000 (Census 2010)
Peak Population: 262,000
Household median income: $90,400
Median residential sale: $1.1 million (EH Town, 2015)
Median age: 44 Digital ( 2015)
Visitors: 772,200 Views: 3.4 million
Average weekly sessions: 20,000

East Hampton 25%
N.Y.C. 21%
Southampton 7.8%

43% male
47% female

The Hamptons are home or second home to active, affluent, and highly visible leaders of the design, fashion, film, theater, literary, media, political, and art worlds. Many who have made their names in architecture, advertising, real estate, government, and global business also call the South Fork home or visit as often as they can.

East Magazine


East Magazine

Exploring, enjoying, and preserving the South Fork lifestyle. . . . That’s what EAST, the magazine of The East Hampton Star, is all about. As the Hamptons’ most enduring brand, The Star has been serving visitors and residents alike, with a legacy of integrity, since 1885. Today, with East, we deliver a modern, gorgeous, glossy publication that expresses the spirit and soul of this rare patch of earth that has become a global destination.

• The readership is an affluent, influential, and discerning population that spans both North and South Forks, encompassing visitors and second-home owners, as well as year-rounders

• 20,000 copies of each issue of EAST are produced. These are distibuted directly to 10,000 paying subscribers and single-copy buyers of The East Hampton Star; among the paid subscribers are approximately 1,000 within New York City, including many tastemakers and cultural influencers

• Additional copies of EAST are distributed on a controlled basis at select retail and high-traffic locations from Southampton to Montauk, including Water Mill, Bridgehampton, Sag Harbor, East Hampton, Springs, and Amagansett, as well as in the region’s hundreds of hotels and inns

• Pass-along readership is 3.5. In other words, our 20,000 magazines are passed along to 70,000 readers, according to industry reports

Fun-loving, literate, lively‚ and committed to defending all that’s best about the South Fork‚ EAST introduces readers to the delights, adventures, places, and personalities that make our region so unique. As gatekeepers, we give readers access to the most exclusive cultural rituals, stories, and backstories, but our mission is joyfully inclusive. Each issue is a collectible. The design, the photography, the journalism compel you to savor EAST‚ and to save your copies as keepsakes. For an advertiser, this is a value no one else can match: Your message lives on, in a world of throwaways. EAST is our home and our passion. Head EAST.


The East Hampton Star
153 Main Street East Hampton, NY

Advertising inquiries can be directed to [email protected]

Editorial questions: [email protected]

Our East Hampton office is open Monday-Friday, 9 a.m.-5 p.m.