Business

    After two successful months in New York City, Uber, an app-based car service start-up, expanded to the East End this week, hoping to take advantage of the many travelers on the Fourth of July weekend.

    As of yesterday, people from Westhampton to Montauk can use Uber to call for their own private drivers. The company will run an S.U.V. service on the East End through Labor Day weekend.

    Additionally, Uber is now offers rides between New York and the East End, with one-way flat rates ranging from $300 for a car to $500 for an S.U.V.

AMAGANSETT

25 Golf Club L.L.C. to R. Lewin and D. Finesilver, 25 Golf Club Drive, 1.75 acres, May 14, $3,650,000.

L. Metcalf to A. and C. Stewart, 64 Atlantic Avenue, .53 acre, May 13, $2,700,000.

M. Eshagian Trust II to J. Allerhand and R. Schatz, 65 Hedges Lane, .63 acre, May 13, $2,412,000.

BRIDGEHAMPTON

B. Stavropoulos (by executor) to FEM Building and Development, 280 Halsey Lane, .54 acre, Apr. 18, $2,150,000.

EAST HAMPTON

B. Cosgrove to J. and E. Daniel, 22 Abrahams Path, .1 acre, May 13, $271,600.

   In one of the six stores owned by Tom and Georgia Flight in Montauk, you can find everything you never knew you needed. The couple took over four of the stores in the Gosman’s complex in the harbor area in 2009 — Homeport, Fish City, Capt. Kidd, and Pier Group — and opened Homeport Town and Pier Group Sport a month ago in the hamlet’s downtown area.

    At the docks, most of their inventory is of the nautical style.

AMAGANSETT

K and J of Amagansett to N. Glass, 20 Private Road, .54 acre, May 3, $2,900,000.

T. Kaufman to P. Ezersky, 50 Stony Hill Road, 3.63 acres, May 3, $4,300,000.

E. and M. Rad to S. and P. Brennan, 16 Katie Lane, 1.08 acres, May 6, $1,550,000.

R. Tulp Trust to Brandt-Leland L.L.C., 20 Old Montauk Highway, .8 acre, April 24, $650,000.

BRIDGEHAMPTON

Warren Partners L.L.C. to A. and A. Taetle, 27 Grouse Drive, .92 acre, April 26, $3,150,000.

    Nanette Lepore, a fashion designer, is inviting guests, including style bloggers and celebrities, to the Styleliner, a curated mobile boutique, when it rolls through the South Fork from July 3 through July 9. Swimwear, shoes, accessories, and exclusive products from Ms. Lepore’s collection will be featured.

    The Styleliner, the brainchild of Joey Wolffer, is a 20-foot potato chip truck renovated into a mobile accessories boutique. Visitors will find a stylish and inviting retreat with one-of-a-kind pieces for which Ms. Wolffer has traveled the world, a release said.

New at Bay Street

    Bay Street Theatre has welcomed Diana Aceti as its new director of development. A Sag Harbor resident, Ms. Aceti, who spent the last year at the Watermill Center as director of external relations and advancement, has over 20 years of experience in fund-raising, marketing, and strategic planning.

Juices, in Theory

AMAGANSETT

Shore Road Property to Nadia III L.L.C., 60 Shore Road, .58 acre, April 8, $4,963,333.

C. Eggert to B. and E. Phillips, 92 Scrimshaw Lane, 1.4 acres, April 25, $1,500,000.

S. Horowitz to K. Cramer, 23 Deerfield Lane, .31 acre, April 30, $1,969,000.

BRIDGEHAMPTON

Amsterdam Development to A. Tuff, 31 Sunrise Avenue, .31 acre (vacant), April 26, $375,000.

H.D.E. Properties to A. Tuff, 71 Sunrise Avenue, .35 acre (vacant), April 26, $425,000.

Montauk Ices

    Italian ices are coming to Montauk — from a food truck. Beginning this weekend, the Montauk Ice Co. truck will pull up at Kirk Park, across from the 7-Eleven and next to the I.G.A., and offer homemade, gourmet Italian ices and other frozen treats.

    The truck will be open for business daily from 11 a.m. to 11 p.m., weather permitting. Among the 20 varieties are cream ices, spumoni, and cremelata.

AMAGANSETT

D. Eswar to P. and C. Bacon, 21 Edwards Close, 1.48 acres (vacant), April 18, $1,332,500.

P. O’Brien Trust to Flex Development, 76 Schellinger Road, .9 acre, April 19, $650,000.

J. and M. Frey to K. Raidy and S. Anning, 327 Main Street, .29 acre, April 25, $1,575,000.

L. Durham to C. Gelb, 434 Main Street, .5 acre, April 19, $1,255,000.

BRIDGEHAMPTON

J. Rost and K. Mance to J. and E. Schenk, 64 Church Lane, .37 acre, April 23, $1,700,000.

    As summer heats up, so does the shopping. The addition of new stores, boutiques, and services adds to the list of gift ideas for the summer of 2013.

    Among them is Georgica Hearth, a new company selling custom-made gift baskets that incorporate fresh fruit and vegetables, baked goods, meat, cheese, and wine. It’s also possible to put together custom baskets with a combination of products you like most. All of Georgica Hearth’s produce and products are locally derived. Prices for the baskets start at $200.

   The bright, spacious offices of MindBody, at the Red Horse Plaza in East Hampton, offer a look at a fast-growing tech company serving the health, beauty, and fitness industries.

   “You relax, we do the work,” is the motto of Happy Feet, a new reflexology and facial spa in Sag Harbor. On Division Street, just steps from one of the village’s busiest intersections, it is easy to miss the small storefront, but harder to miss the promises of Happy Feet’s advertisements, at least for the foot-weary.

AMAGANSETT

K. Woodward to J. Bell and I. Anguelova, 1853 Montauk Highway, .21 acre, April 4, $600,000.

E. Diamond (by executor) to S. and S. Greenstein, 88 Indian Wells Highway, 2.54 acres, April 12, $7,500,000.

BRIDGEHAMPTON

E. Hampton (by executor) to D. Amada and M. Kumwenda, 26 Huntington Crossway, .51 acre, April 12, $292,580.

C. and K. Picket to S. and J. Smigel and J. Luchs, 17 Woodruff Ln, .56 acre, April 3, $1,985,000.

M. Lesser and M. Schneider to T. Solomon, 41 Jennifir Lane, 1.92 acres, April 18, $3,313,000.

   Jason Richardson has joined the team of Wells Fargo home mortgage professionals. He is based in Southampton.

   A mortgage consultant, Mr. Richardson earned a master’s degree in business administration from Dowling College in Oakdale in 2009. Mr. Richardson has been a personal banker at Capital One in Quogue and at J.P. Morgan Chase in Riverhead.

   His work experience also includes several years as a marketing assistant and event planner for Music and Love Unlimited, and as a seasonal manager and executive of the Lambda Group of Miller Place.

   When Kurt Roeloffs earned his license to practice as an optician from the Carl Zeiss Institute in Germany in 1926, could he have known that, almost a century later, a business bearing his name would be going strong on Long Island’s South Fork?

   The scene was the Sag Harbor Chamber of Commerce’s May mixer, and Cindy Ward Capalbo, who runs a home and office cleaning company, was decidedly not mixing. Around the booth she shared with three other women milled a room full of real estate agents, salesmen, and business owners. She gestured to the women she was with, two of whom wore the company’s uniforms. “We’re reminiscing about the time we’ve had getting ready for Memorial Day,” she said.

    Shop openings, special events, and go-go publicity stunts abound this month as the high season approaches. Among those who have brought their latest ventures to our attention are a new Jack Rogers store in East Hampton, Blue 1, a men’s and women’s clothing boutique in Bridgehampton, and C. Wonder, a lifestyle store that’s opening a second South Fork pop-up in East Hampton this summer.

“We spent a lonely night at the Memory Motel / It’s on the ocean, I guess you know it well.”

    So sang Mick Jagger on “Memory Motel,” immortalizing the long, low-slung structure in Montauk’s downtown on the Rolling Stones’ 1976 album, “Black and Blue.” Rehearsing for their 1975 Tour of the Americas while camped at Andy Warhol’s Church Estate, the band, according to legend, was attracted to the Memory Motel for its pool table and piano.

   The Beach Boutique and Spa at Montauk Harbor is a place that Kim Gatti of Montauk always wanted to open. A licensed esthetician, Ms. Gatti had worked in other areas of the business before opening a shop in a prime space on West Lake Drive with a wide view of the harbor and a clutch of fishing boats bobbing nearby.

   A nonstop 4:07 p.m. Friday Cannonball train from Manhattan’s Penn Station to the South Fork will begin tomorrow. The train, making a 76-mile trip, is scheduled to arrive in Westhampton Beach at 5:41 p.m., followed by stops in Southampton at 6:03, Bridgehampton at 6:13, East Hampton at 6:25, and Montauk at 6:48. The service will continue through Labor Day weekend.

    A ticket to ride the air-conditioned double-decker costs $27 each way, or $33 if purchased on board. Reserved seating with attendants who serve snacks and beverages runs an extra $20 per trip.

BRIDGEHAMPTON

J. Van Tassel to S. and J. Cohan, 49 Old Farm Road, 1.82 acres, March 14, $1,755,000.

EAST HAMPTON

BNB Ventures III to Algary L.L.C., 458 Montauk Highway, .96 acre, March 22, $2,000,000.

White Horse L.L.C. to Harvey, A, 7 Quadrant Hill Road, 1 acre, March 20, $950,000.

D. and H.B. Bronson to J. Kenyon, 5 Scoy Lane, 1.91 acres, March 18, $1,600,000.

J. and R. Paltiel Trusts to M. and R. Plansky, 12 Timber Lane, 1.36 acres, March 22, $1,275,000.

Creative Awards

    The Montauk advertising and design firm blumenfeld + fleming, founded by Jill Fleming and Lynn Blumenfeld, has won four platinum and five gold Hermes Creative Awards.

AMAGANSETT

A. Villa Jr. to J. Cooke and B. Warner, 210 Fresh Pond Road, .31 acre, March 28, $625,000.

T. and D. Goldbergh to D. Lyon and S. Johnson, 77 Hand Lane, .74 acre, March 25, $2,500,000.

EAST HAMPTON

C. Myers to S. Spevakow, 17 Miller Lane West, .25 acre, March 25, $950,000.

S. Singer (by executor) to J. and C. Panico, 5 Close Court, .92 acre, March 21, $725,000.

Spielberg Properties to 500 MTK HWY L.L.C., 500 Montauk Highway, 1.27 acres (vacant), March 20, $1,650,000.

    “Jack redoes it every three weeks,” said Theresa Davis, the manager of INstore, the museum shop at Jack Lenor Larsen’s LongHouse Reserve. “In three weeks, you won’t see any of this.”

   “With every major renovation comes some noise and mess,” reads a letter posted in the window of Cirillo’s Market, also known as the Amagansett I.G.A., “and I ask for patience as we all work through this.”

    Fran Cirillo, owner of the market, posted this open letter to customers when a long-planned renovation recently got under way. With a targeted completion date of late June, the 5,000-plus-square-foot expansion on the building’s west side is well in progress.

AMAGANSETT

P. Gibson to G. and S. Kearsley, 87 Hand Lane, .82 acre, Mar. 15, $2,450,000.

C. White (by executor) to Hedges Lane L.L.C., 40 Hedges Lane, .3 acre, Mar. 20, $1,245,000.

EAST HAMPTON

R. Anderman to J. Broderick, 42 Hedge Row Lane, .93 acre, Feb. 28, $2,000,000.

R. and G. Swanson to B. and N. Freilicher, 93 Spring Close Highway, 1 acre, Mar. 15, $1,250,000.

S. Newman and R. D’Angelo to D. and E. Ahl, 22 Buck’s Path, .83 acre, Mar. 22, $1,250,000.

MONTAUK

    Mindful Turtle, a Stony Brook yoga studio, will open a Montauk outpost at 34 South Erie Street, with classes starting tomorrow.

    “I always liked the vibe out here and it seemed the right place to be,” said Danielle Goldstein, the owner and founder of Mindful Turtle. (The name comes from her father’s nickname for her and her two sisters — turtles.) She anticipates a very busy summer in Montauk.

    “We’re responding to supply and demand,” Diane Ferraro, director of the Montauk yoga studio, said on Sunday, sitting cross-legged on the studio’s shiny wood floor.

AMAGANSETT

C. Turlinski to M. and A. Gross, 228 Town Lane, 1.36 acres, Mar. 8, $1,200,000.

EAST HAMPTON

A. Kuhn (by executor) to J. Kim, 71 Harbor View Avenue, .23 acre (vacant), Feb. 20, $110,000.

A. Kuhn (by executor) to M. Brennan, 73 Harbor View Avenue, .44 acre (vacant), Feb. 20, $110,000.

T. Bacon to SeleneRMOF II, 124 Oakview Highway, .11 acre, Aug. 23, $460,451.

E. Krug and J. Haubrich to C. Beirne and R. O’Dunne, 7 Shellfish Lane and 2-42.002, .86 acre, Mar. 8, $1,295,000.

   “You don’t want to come in to a bike shop and see 10 bikes,” Khanh Ngo observed, standing in his newly opened Khanh Sports and Boutique. “You want to see 100.”

EAST HAMPTON

J. and B. Laviero (by administrator) to H. Quiroz, 86 Crystal Drive, .56 acre (vacant), March 6, $150,000.

Sid Cullum Inc. to W.A.G. Properties L.L.C., 46 Three Mile Harbor Road, .37 acre, Feb. 28, $1,040,000.

61 Buell Lane to M. and K. Lieb, 61 Buell Lane Extension, March 1, $3,775,000.

T. Ovanessian to P. Jakab and I. Fein, 68 Oyster Shores Road, Feb. 28, $2,200,000.

EAST HAMPTON VILLAGE

F. Schnall and T. Boston to S.R.U. Realty L.L.C., 18 Pondview Lane, 1.2 acres (vacant), Nov. 15, $5,100,000.

MONTAUK