The Atlantic Hotel in Montauk, which was purchased last year by Bridgeton Holdings, a real estate development company, has relaunched as Marram. The name comes from a species of dune grass.
The on-site cafe, Mostrador Marram, serves South American fare, and the hotel offers activities such as sunrise meditation, yoga, biweekly guided nature walks, and surfing lessons.
Ladurée, a French bakery with a branch in New York, is selling macarons and ice cream at a pop-up shop inside London Jewelers in East Hampton. The shop will be open from 10 a.m. to 5:30 p.m. Monday through Thursday, 10 a.m. to 6 p.m. on Fridays and Saturdays, and 11 a.m. to 5 p.m. on Sunday.
Main Beach Surf Sale
Main Beach Surf and Sport, which is moving out of its Wainscott store on Aug. 31, is offering 70 percent off apparel, including swimwear and accessories, $125 off surfboards, 60 percent off wetsuits, and hundreds of dollars off on used kayaks, stand-up paddleboards, and small boats.