The multitude that greeted the football great Tom Brady as he arrived to celebrate the opening of his latest CardVault by Tom Brady store, on Newtown Lane in East Hampton Village, was something to see — and as large and enthusiastic a throng as we can remember here. Though some might scoff at a sports card and memorabilia shop, we see Mr. Brady's venture as a significant antidote and leveler in a shopping scene otherwise overstuffed with $100 T-shirts and five-figure handbags. Other than a cup of regular coffee, what else in the village can be had for less than $5 these days?
Mr. Brady showed that he could bring a more diverse crowd into town. Not everyone is interested in a new frock or abstract painting. Welcome, sports fans.