Background first.
In the 2000s, we got the fictionalized but authentic “Mad Men” advertising agency: Sterling Cooper. Some say it was meant to mimic Doyle Dane Bernbach — the real, the remarkable originator of the best advertising New York has ever known, from the period “Mad Men” took place, the 1960s. Doyle Dane, as it came to be known, ran an ad in those years for Avis under the very famous “We Try Harder” campaign.
 
         
 
 
 
 
 
 
